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How blogging could get you a job

Blogging might give your thoughts away for free, but it could also give you skills you can sell.

Although you aren’t likely to see many job adverts for ‘bloggers’, writing a blog could prove that you have many transferable skills like good writing ability, creativity and self-motivation, as well having a good understanding of how to use the internet for more than just Facebook.

That’s if you think about blogging professionally of course. Although many people blog just for fun, if you are planning on showing it to employers, remember that they won’t want to read about what you had for breakfast. Write about something that interests you – such as sport or music – but is also interesting to other people, and although it’s fine to express your opinions, don’t write anything offensive. Plus, while it doesn’t have to be written like a formal essay by any means, try to avoid too much slang or text speak, since employers probably won’t be LOLing at your OMGs, and would rather see that you can spell properly instead. Not that blogging is just for aspiring writers, since it can also serve as an online portfolio for photographers, film-makers and music producers to showcase their work.

How do I start a blog?

Blogging doesn’t require any complicated web design skills or money, since it’s really easy to set up a blog using a website like Wordpress, Typepad or Blogger for free. Keep your blog updated regularly, and link to and comment on other people’s blogs, so people who read those blogs are more likely to find yours. You could also promote it on your own social media profiles like Facebook or Twitter.

How could it get me a job?

Social media and blogging play a big part in marketing, since it allows companies to make announcements quickly, and lets customers interact with the company and share information about it more easily.

Many campaigns and companies have social media profiles, which need people to update them regularly, and come up with creative ways to engage an audience. This job might be handled by a company’s own in-house marketing department, or by an external agency.

Some companies might also write blogs on their own websites. If it’s a big organisation, or one that works mainly online, they might have dedicated web editors to produce content. Having your own blog will be a big advantage if you’re applying for a job like this, as it proves you have good written skills and have the technical ability to use a CMS (Content Management System).

Blogging can also help you to break into journalism. Your blog can be like an online portfolio, although you’ll still probably have to build this up with work for other websites. This is because anyone can publish anything they want on their own blog, whereas work for other websites is normally edited by somebody else, meaning at least one other person thinks it’s worth publishing! However, many websites will be happy to let you write for them for free at first. Find smaller websites or the websites of your student media and send them a link to your blog, and they might let you write for them. Once you have written for a few websites you can include links to them when emailing bigger websites and publications.

If you’ve got knowledge of a specific subject, you might be able to pick up freelance work blogging about it for other people. You’re unlikely to make enough for a full-time career, but it can be a fun way to earn a bit of cash around your studies or another job, and could lead on to bigger things.

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